The Challenge
More than 700 million people around the world lack access to water, an essential resource for survival. Rising temperatures, drought, climate change, deforestation, mining and oil extraction, toxic pollution, and destructive dam projects all threaten the lives of communities worldwide by contaminating local water sources or threatening the actual existence of water, a vital resource. Women and children are the most vulnerable.
Our Strategy
Since 2007, thanks to the Aveda network and guests, over $16 million has been raised for grassroots groups worldwide working to protect clean water and the communities at risk.
Every April, during Earth Month, Aveda donates 100% of the purchase price of the limited-edition light the way candles™ to Global Greengrants Fund. Together we’ve helped 1,253,522 people in 93 countries.
How You Can Help
Buy a Light the Way candle: With just $14 you can help communities worldwide protect access to clean water, improving their health and protecting their ways of life.
$14 can:
– Provide a year’s supply of drinking water for a person living in Madagascar.
– Provide one day of training for two women in water conservation methods for sustainable agriculture in Brazil.
– Support 100 community residents to oppose a mega-dam on the Mekong River that threatens their homeland in Thailand.
