Last night at 10pm MST, rapper and comedian Lil Dicky released a new music video calling attention to climate change. The video, called “Earth”, features a star-studded lineup of musical artists, including Ariana Grande, Justin Bieber, Snoop Dogg, Kevin Hart, Halsey, Brendon Urie, Hailee Steinfeld, Wiz Khalifa, Katy Perry, Adam Levine, Shawn Mendes, Miley Cyrus, Ed Sheeran, John Legend and the Backstreet Boys, among others.
The video also features a cameo from Leonardo DiCaprio, who worked with Lil Dicky to select 13 nonprofit organizations, including Global Greengrants Fund, who will benefit from the proceeds raised from the video through the Leonardo DiCaprio Foundation.
Global Greengrants Fund is appreciative of the opportunity to be included in such a huge awareness-raising campaign. Proceeds raised from the video will support our commitment to grassroots solutions to climate change, which in particular, complement and fill in the gaps left by large-scale efforts to mitigate, slow, and adapt to climate change and bring important new perspectives to this complex, global problem.
It is clear that these community-based solutions are a critical part of both climate justice and efforts to limit global warming to below 1.5°C.
As we increasingly fund grassroots efforts to address climate change, regenerative agriculture, a method of farming that restores the health and biodiversity of farmland and draws carbon back into the soil, has emerged as an important intersection between climate adaptation and climate mitigation. The heavy use of pesticides and fertilizers and unsustainable practices such as mono-cropping have degraded the soil, produced vulnerable crops that cannot reliably withstand droughts, floods, and other realities of a changing climate, and have devalued the traditional knowledge of farmers.
Regenerative agriculture, on the other hand, puts power back into the hands of local farmers, makes farms more climate resilient, and restores carbon to the soil. We’ve funded a number of projects with a focus on regenerative agriculture, including this group of women in Indonesia who are working to revive the cultivation of sorghum in their community.
Thank you to The Leonardo DiCaprio Foundation, Lil Dicky, and everyone who participated in the production of this video. Along with the video, Lil Dicky has created a website that features information on climate change, learn more here.